7:30 - Registration and breakfast

8:30 - Opening Remarks
Jeffrey Phillips, Conference Chair
Dr. Jennifer Troyer, Associate Dean for Research and Graduate Programs in the Belk College of Business

8:50 - Keynote Address: De-risking the shift from products to services
Clay Maxwell, Peer Insight

How to efficiently and affordably test both the desirability and viability of a new service offering. Use human centered design and in-market experimentation to pressure-test a novel experience and a novel business model. 

9:45 - Service Innovation
Lance Bettencourt, Service 360

10:35 - Morning Break - Sponsored by IMR

11:00  Innovating in Channels, Processes and Customer Engagement – 3 stories from Cisco
Bill Skeet, Cisco

11:50 - Student Design Competition winners announced
Auditorium - and follow up with the student poster session in the atrium during lunch

11:55 - Networking lunch
Atrium and outside pavillion for Birds of a Feather sessions

12:45 - Parallel sessions

Option A:  The Business Ecosystem of Saving Lives
Ben Stagg, Halo Smart Labs

Option B: Lessons in Innovation Intrapreneurship
Brandon Ward, Lowes
Lecture Hall

1:40 - Afternoon Mini Break

1:55 - Parallel sessions

Option A:  Exploiting commercial innovation - The process is MAGIC
Dave Biedermann, P&G

Option B: XI Marks the Spot for Innovation’s Future
Brian Roderman, In2 Innovation
Lecture Hall

2:45 Closing Keynote - Innovation in Health Care
Dr. Jean Wright, Carolinas Health Care System

3:35 - Closing Remarks