The Art of Innovation Management in the Digital Age

We are living in the age of the digital transformation, where Innovation spans a wide range of product development to the innovation of business models. To succeed in commercializing innovations, you have to choose the right opportunities and develop them including the mitigating of risks and maximization of chances. The application of sound “Innovation Management” practices are a must.


But there are so many techniques and tools out there:

·       How should you decide on the right approach?

·       How should you manage risk during innovation projects, or ensure the success of innovations?


This program will show a holistic innovation approach called “Risk and Opportunity Optimized Innovation Management”, which is based on our PDMA-BoK and the personal experience of Klaus Hitzenberger. The central element is a tool called “Innovation-Lead-Sheet”, which guides innovation and helps to select the right innovation tools, techniques and approaches. It structures innovation in any environment, integrating any of the “State of the Art” Innovation approaches or techniques. Join us and learn how to optimize your innovations.


About the speaker:

Klaus Hitzenberger, based in Austria/Europe, is experienced in commercializing innovation in a variety of industries and for international companies worldwide. He holds a master of engineering in mechatronics (1996) and a master in business (2002). He received his certification as Project Management Professional (PMP) in 2002 and his certification as New Product Development Professional (NPDP) in 2006. He contributed to the update of the PDMA-BoK in 2004.

After being employed in different functions - Development Engineer, Project Manager, Product Manager, Head of Product and Project Management and Managing Director - he launched his consulting company “Innovationsoptimierer”.  



How much does it cost and registration

  • $25 non-PDMA members
  • $15 PDMA members/students

Register here. 

Thanks to our sponsor Wells Fargo! 

Foundations 2

Understanding consumers can be a maddening exercise.  Do I ask them what they want?  Do I ask them anything at all?  Do I rely on my experience in my field or that of my colleagues?  What is the right balance of quantitative data and qualitative information?  When should I seek consumer insights?  These are just a few of the many questions companies ask as they approach innovation and the endeavor of building something new to the world.  In Foundations I, we discussed how our own passions, positive and negative, combined with our compassion, skills and framework can affect dramatically effect the way that we think about solving problems and providing real value.  Foundations II will build upon purpose, and the many questions regarding the validation of an idea’s value in different ways.  There are probably no right answers other than that consumer insight is critical to success, reduced innovation risk, speed to market and clarity of direction. 

 Join us as we explore not just the methods for gathering insight, but also discuss the aspects of designing, interpreting and utilizing in the pursuit of innovation.  If you came to Foundations I, great!  If not, while this is a series, you’re more than welcome to start here…as exposure to the concepts of Foundations I are not a prerequisite for participating!  We look forward to hosting you and continuing to lay the foundational approach to innovation that can better serve us as professionals, our companies, communities and the world as a whole.


When:  November 7th, 2017

Where:  Railinc - 7001 Weston Pkwy. Ste 200; Cary, NC

Time:  6:00-8:30

Instructors: Doug Powell and members of the Innovate Carolina Board


  • $25 non-PDMA members
  • $15 PMDA members / students

To register, click here: Foundations II Registration