Foundations II: Consumer Insights

Understanding consumers can be a maddening exercise.  Do I ask them what they want?  Do I ask them anything at all?  Do I rely on my experience in my field or that of my colleagues?  What is the right balance of quantitative data and qualitative information?  When should I seek consumer insights?  These are just a few of the many questions companies ask as they approach innovation and the endeavor of building something new to the world.  In Foundations I, we discussed how our own passions, positive and negative, combined with our compassion, skills and framework can affect dramatically effect the way that we think about solving problems and providing real value.  Foundations II will build upon purpose, and the many questions regarding the validation of an idea’s value in different ways.  There are probably no right answers other than that consumer insight is critical to success, reduced innovation risk, speed to market and clarity of direction. 

 Join us as we explore not just the methods for gathering insight, but also discuss the aspects of designing, interpreting and utilizing in the pursuit of innovation.  If you came to Foundations I, great!  If not, while this is a series, you’re more than welcome to start here…as exposure to the concepts of Foundations I are not a prerequisite for participating!  We look forward to hosting you and continuing to lay the foundational approach to innovation that can better serve us as professionals, our companies, communities and the world as a whole.

 

When:  September 12, 2017

Where:  Railinc - 7001 Weston Pkwy. Ste 200; Cary, NC

Time:  6:00-8:30

Instructors: Doug Powell and members of the Innovate Carolina Board

Cost: 

  • $25 non-PDMA members
  • $15 PMDA members / students

To register, click here: Foundations II Registration

 

Foundations 3

As announced at the Innovate Carolina Conference, The Foundations of Innovation are a series of sessions devoted to providing a primary approach to innovation. The multi-part series includes sessions devoted to:

  1. Innovation Purpose
  2. Consumer insights
  3. Idea/Portfolio Management
  4. Requirements Writing
  5. Principles of Design
  6. Speed to Market
  7. Product/Service Commercialization

Foundations of Innovation 3: Foundations 1 covered the reason we innovate and how each of us can personally participate in the process directly or indirectly. Foundations 2 focused on the next step: methods to gather consumer insights and effectively utilizing them.  Now in Foundations 3, we turn our attention to the concept of portfolio management. Embedded in the concept of portfolio management is idea management. 

Project Portfolio Management is a set of sub-processes all designed to answer a fundamental question: What projects should a business invest in? It is termed "portfolio management" because it is similar to managing a "portfolio" of investments in the financial world. Project portfolio's, like investment portfolio's, will have more or less risk depending on the firm's strategic needs. This workshop will describe the 4 fundamental sub-processes that make up an effective project portfolio management process.  

We look forward to hosting you and continuing to lay the foundational approach to innovation that can better serve us as professionals, our companies, communities and the world as a whole.

 

Instructors:

Jeff Groh & Members of Innovate Carolina Board

 

Where:

  • Railinc
  • 7001 Weston Pkwy. Ste. 200
  • Cary, NC

How much does it cost and registration

  • $25 non-PDMA members
  • $15 PDMA members/students

Register here

Thanks to our sponsor Railinc!