Understanding consumers can be a maddening exercise. Do I ask them what they want? Do I ask them anything at all? Do I rely on my experience in my field or that of my colleagues? What is the right balance of quantitative data and qualitative information? When should I seek consumer insights? These are just a few of the many questions companies ask as they approach innovation and the endeavor of building something new to the world. In Foundations I, we discussed how our own passions, positive and negative, combined with our compassion, skills and framework can affect dramatically effect the way that we think about solving problems and providing real value. Foundations II will build upon purpose, and the many questions regarding the validation of an idea’s value in different ways. There are probably no right answers other than that consumer insight is critical to success, reduced innovation risk, speed to market and clarity of direction.
Join us as we explore not just the methods for gathering insight, but also discuss the aspects of designing, interpreting and utilizing in the pursuit of innovation. If you came to Foundations I, great! If not, while this is a series, you’re more than welcome to start here…as exposure to the concepts of Foundations I are not a prerequisite for participating! We look forward to hosting you and continuing to lay the foundational approach to innovation that can better serve us as professionals, our companies, communities and the world as a whole
When: January 25th, 2017
Where: Wells Fargo Learning Center at the Green (301 S. Tryon Street; Charlotte, NC 28202)
- Eric Gorman, Consumer Insight/Design Thinking Specialist, Faster Glass Consulting
- Doug Powell, President, Innovate Carolina
To register, click here: Foundations II Registration
Parking: See below
Directions: Park in the garage at the Green. The classrooms are directly above Matt’s Chicago Dog. Go up the stairs from the lawn at the green and enter the glass double doors. There will be a stairway on your right, head up and you’ll find the education facility for Wells Fargo.