Your company’s success depends on your ability to think beyond products. Today’s market leaders specialize in innovating, launching and managing customer experiences and services. The traditional competencies of Product Managers, Marketers and Engineers -- 3 year product roadmaps + the 5 P’s of Marketing -- do not apply.
Good news! You can learn to excel at service innovation, design and management. Join us for “Service Design Oktoberfest” to get started or expand your existing skills. We’ll present a six step framework for tackling service innovation. We call it From-Wow-to-How and it pairs perfectly with bratwurst and brews!
Come prepared to engage in a hands-on, interactive session. We’ll mix tactical concepts with practical solutions, leaving you with skills you can apply the next morning. Food and drinks will be provided…and of course beer as well to make our Octoberfest event complete!
You don’t want to miss this event.
Note: This event offers an additional meet the speaker’s free luncheon on Wednesday, October 11 from noon to approximately 1:30 p.m., providing an opportunity to dive deep on service innovation and management in a small group. Contact Jeff Groh for details. Space is limited to 5-8 guests, and on a first-come, first served basis.
The Service Design Group provides industry leading customer experience, service design and process engineering to enterprises, government agencies and innovative startups. If you need to design the customer experience and service delivery engine for your business, look no further. The Service Design Group is the premier agency for service design and customer experience in the US. Recent clients include Johnson Controls, USDA, Ply Gem and Novozymes.
Patrick McGowan: Mr. McGowan delivers service design, management and innovation expertise to enterprises, government agencies and innovative startups. McGowan founded and runs The Service Design Group, the premier customer experience and service design consultancy in the United States. McGowan also teaches service innovation to students at leading design and MBA programs.
Raven Manocchio: Mr. Manocchio is Design Principal at The Service Design Group, the premier customer experience and service design consultancy in the United States. He holds numerous design awards including American Graphic Design Award, Addy’s, Davey’s, and Red Dot. He has a BA in Art History and Exhibition Design from Hampshire College.
The Society Hall | 504 Rhett St. | Greenville, SC
- 6:00 p.m. Registration opens, networking, food and beer
- 7:00 p.m. Program begins
- 8:30 p.m. Program ends
Cost: Free (but please register here)