Understanding consumers can be a maddening exercise.  Do I ask them what they want?  Do I ask them anything at all?  Do I rely on my experience in my field or that of my colleagues?  What is the right balance of quantitative data and qualitative information?  When should I seek consumer insights?  These are just a few of the many questions companies ask as they approach innovation and the endeavor of building something new to the world.  In Foundations I, we discussed how our own passions, positive and negative, combined with our compassion, skills and framework can affect dramatically effect the way that we think about solving problems and providing real value.  Foundations II will build upon purpose, and the many questions regarding the validation of an idea’s value in different ways.  There are probably no right answers other than that consumer insight is critical to success, reduced innovation risk, speed to market and clarity of direction. 

 Join us as we explore not just the methods for gathering insight, but also discuss the aspects of designing, interpreting and utilizing in the pursuit of innovation.  If you came to Foundations I, great!  If not, while this is a series, you’re more than welcome to start here…as exposure to the concepts of Foundations I are not a prerequisite for participating!  We look forward to hosting you and continuing to lay the foundational approach to innovation that can better serve us as professionals, our companies, communities and the world as a whole.


When:  November 7th, 2017

Where:  Railinc - 7001 Weston Pkwy. Ste 200; Cary, NC

Time:  6:00-8:30

Instructors: Doug Powell and members of the Innovate Carolina Board


  • $25 non-PDMA members
  • $15 PMDA members / students

To register, click here: Foundations II Registration