The Foundations of Innovation are a series of sessions devoted to providing a primary approach to innovation. The multi-part series includes sessions devoted to:

  1. Innovation Purpose

  2. Consumer insights

  3. Idea/Portfolio Management

  4. Requirements Writing

  5. Speed to Market

  6. Customer Experience

  7. Product/Service Commercialization

Foundations of Innovation 6: We started the Foundations series with a discussion regarding purpose, behavior change, emotional resonance and many others. Among the main goals of innovation is to break out of the commodity cycle and gain some daylight between you and your competitors. 

Join Doug Powell and PDMA Carolinas as we delve into how Customer Experience is often the differentiator and can provide an incredible strategic advantage. 

Note that while maximum benefit is obtained by attending all the Foundations courses, each course is stand-alone and does not require attendance at previous courses in the series.


  • Wednesday, September 19, 2018, 6:00 – 8:30 PM

  • Duke Energy Building, 550 South Tryon Street, 46th floor


  • 6:00 PM Registration Opens, networking, light food/refreshment

  • 6:30 PM Program Begins

  • 8:30 PM Program Ends

Registration and Cost: 

Sponsor: Duke Energy