The Foundations of Innovation are a series of sessions devoted to providing a primary approach to innovation. The multi-part series includes sessions devoted to:

  1. Innovation Purpose
  2. Consumer insights
  3. Idea/Portfolio Management
  4. Requirements Writing
  5. Speed to Market
  6. Elements of Design
  7. Product/Service Commercialization

Foundations of Innovation 2: Understanding consumers can be a maddening exercise. There are many questions: Do I ask the consumer what they want? What is the right balance between quantitative and qualitative information? When should I seek the insights? In Foundations 1, we discussed how our own passions, positive and negative, combined with our compassion, skills and framework can dramatically affect the way we create value. Foundations 2 will build upon those concepts. 

Join us as we explore not just the methods for gathering insights, but also aspects of designing, interpreting and utilizing in the pursuit of innovation. 


  • Railinc
  • 7001 Weston Pkwy., Ste. 200 |  Cary, NC 27513
  • Directions here.  


  • Tuesday February 20, 2018
  • Program from 6:00 to 8:00 p.m. 

How much does it cost and registration

  • $25 non-PDMA members
  • $15 PDMA members/students

Register here

Thanks to our sponsor Railinc!