Serial entrepreneur and innovation practitioner Robert Brands, author of Robert’s Rules of Innovation I and II will share imperatives on how to create and sustain innovation. In addition to covering the ten types of innovation, Robert will also discuss creating a culture of engagement and best practices around idea prioritization to achieve total buy in and participation. Topics are applicable to manufacturing and service businesses alike and whether you are a novice or expert in innovation and will provide a wealth of valuable steps and tips to succeed. 

In addition to being an innovation author and speaker, Robert is CEO of VariBlend Dual Dispensing, a packaging business located in Greenville, SC. Prior to VariBlend, Robert was CEO of Airspray who revolutionized the soap dispensing industry, commercializing the now ubiquitous foaming dispensers. During his time as CEO, Rexam purchased Airspray and he continued to lead a $1B packaging division with 24 plants and 10 product lines in personal care dispensing. 


  • Tuesday, March 29, 2016
  • Greenville Technical College|Buck Mickel Center for Corporate and Career Development
  • 216 South Pleasantburg Dr. | Greenville, SC  map


  • 6:00 Registration opens, networking and light food
  • 7:00 Program begins
  • 8:30 Program ends


  • $25 non-PDMA members
  • $15 PDMA members/students



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